The things we can see, we’ll refer to that as “above water”, are what people think they want: a budgeting software, a new mug, etc.
The things we can feel, we’ll refer to that as “below water”, are what people actually want: empowerment, sustainability, etc.
Everything above water requires hard skills, like coding or throwing clay on a wheel, to develop.
Everything below water requires soft skills, like empathy and creativity, to develop.
The tangible stuff scales with money.
The intangible stuff scales with emotional labour.